InterGlobe Enterprises (UK) Limited with its registered office at Dixcart House, Addlestone Road, Bourne Business Park, Addelstone, Surrey JKT 15LE and its group companies including subsidiaries (collectively “Miiro”/ “we”) provides this website and the related websites, social media handles and applications (collectively the “Website”) to visitors across the globe.

In the heart of Europe’s most vibrant cities, Miiro is a characterful new collection of individually designed hotels. Each is inspired by the surrounding neighbourhood, from the stories they tell, to the people that live there. Our website address is

This privacy policy (“Privacy Policy”) is effective from 10th December 2023 and illustrates how Miiro uses and protects your information. 

Miiro is committed to ensure that your privacy and personal information is protected. We want you to trust that the information that you have provided to us is being properly managed and protected. This Privacy Policy sets out how we collect, process and look after your personal data.

Miiro may update this Privacy Policy from time to time, so please do feel free to check it every so often to ensure you’re comfortable with any changes. 

By using and accessing our Website, you and the entity you are authorised to represent (“you”/ “your”) are acknowledging and accepting this Privacy Policy, as well as consenting to the collection and use of your data / information.


We may collect personal data including the following data:

  • Name
  • Gender
  • Postal address
  • Telephone number
  • Email address
  • Financial information (such as credit and debit card number or other payment data)
  • Language preference
  • Date and place of birth
  • Nationality, passport, visa, or other government-issued identification data
  • Important dates: birthdays, anniversaries, and special occasions
  • Membership or loyalty programme data (including co-branded payment cards, travel partner programme affiliations)
  • Employer details (for business-related bookings)
  • Travel itinerary, tour group, or activity data
  • Prior guest stays or interactions (including interactions via our automated chat functionalities), goods and services purchased, special service and amenity requests
  • Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts

In more limited circumstances, we may also collect:

  • Data about family members and companions, names, and ages of children;
  • Images, video and audio data via: (a) security cameras located in public areas, such as hallways and lobbies, in our properties; and (b) body-worn cameras carried by our loss prevention officers and other security personnel.

We may also collect information about your “Stay Preferences” that we use to make your current and future stays and experience with us more enjoyable, including information about your interests and other relevant information that we learn about you during your stay. This may also include any likes and dislikes about our services that you tell us about so that we can improve our services, and specific dietary, health restrictions or personal needs to ensure your wellbeing. We may also collect your “Personal Preferences,” that may include details of your special anniversaries (such as your birthday or wedding anniversary), what type of activities you prefer to take part in when staying with us, and your hobbies. Personal Preferences may also include details about who you usually travel with, their relationship to you, and your marital status.

If you submit any personal data about other people to us or our service providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Policy.


We only process personal information for the following purposes for which the data was collected and will only store and use personal information for as long as necessary for such purposes:

  • Account setup, administration, and management
  • Identity verification
  • To process any payments towards bookings, fee subscriptions and purchases
  • To process, confirm, and fulfil bookings at our hotels, restaurants, bars, programming and events
  • To offer and provide employment as well as provision and receipt of goods and services
  • To send transactional messages (such as order confirmations and account information)
  • To send you surveys, marketing communications, promotional offers, and other information
  • To personalise our communications
  • To provide and improve customer service
  • For our everyday business purposes in accordance with the law, such as for legal, accounting, or reporting requirements as well as regulatory compliance, security and fraud detection, and/or to enforce our rights.


We are committed to collecting and using your information in accordance with applicable data protection laws. We will only collect, use and share information where we are satisfied that we have an appropriate legal basis including the following: 

  • Performance of contract for bookings, fee subscriptions, purchases, employment as well as provision and receipt of goods and services.
  • Legitimate interests for the individual booking rooms at our hotels, restaurants, bars, gym classes, and events, for example, honouring his/her preferences, as well as for any individuals accompanying the primary guest (e.g., spouse, children, friends).
  • Our use of your information is necessary to meet responsibilities we have to our regulators, tax officials, law enforcement and other legal, contractual and statutory obligations, such as the obligation to maintain books and records.


We are committed to protecting the confidentiality and security of the information that you provide to us. To do this, security measures are put in place to protect against any unauthorised access, disclosure, damage or loss of your information. The collection and storage of information can never be guaranteed to be completely secure, however, we take all necessary steps to ensure that appropriate security safeguards are in place to protect your information.


You have legal rights under EU data protection laws in relation to your personal information including the following rights.

  • Right of access by the data subject

Right of access means, in short, that we are required to provide you a copy of your processed personal data upon request. This enables you to check that we are lawfully processing it.

  • Right to rectification and erasure

Because ownership of your personal information is very important, you have the right to ask us to rectify any information about you which is incorrect and ask us to erase your personal information if you think we no longer need to use it for the purpose we collected it from you. This applies also to the following situations: if you have either withdrawn your consent to us using your information (if we originally asked for your consent to use your information), or exercised your right to object to further legitimate use of your information, or where we have used it unlawfully or where we are subject to a legal obligation to erase your personal information.

  • Right to restriction of processing

In certain circumstances you can ask us to restrict our use of your information, for example: where you think the information is inaccurate and we need to verify it; where our use of your information is unlawful, but you do not want us to erase it; where the information is no longer required for the purposes for which it was collected but we need it to establish, exercise or defend legal claims; or where you have objected to our use of your personal information but we still need to verify if we have overriding grounds to use it.

  • Right to object

EU data protection laws give you the right to object to the processing of your personal information in certain circumstances if you believe your fundamental rights and freedoms to data protection outweigh our legitimate interest in using the information. If you raise an objection, we may continue to use your information if we can demonstrate that we have compelling legitimate interests to use the information. You can also ask us to stop using your data for direct marketing purposes.

  • Data Portability

Where applicable, it is also your right to receive the personal data which you have given to us, in a structured, commonly used and machine-readable format and have the right to transmit that data to another controller without delay from the current controller if the processing is based on consent or on a contract, and the processing is carried out by automated means.

  • Complaints

You have a specific right to lodge a complaint with the relevant supervisory authority. The supervisory authority will then tell you of the progress and outcome of your complaint.


We share your data with our hotel group, operators, service providers such as operators, travel agents, insurance companies, etc.

We may use and disclose your data for any purpose, except where we are not allowed to under applicable law.


This Website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of the Website with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services or other third-party services. You consent to use of cookies if you continue to use our Website.

Cookies are small text files that can be used by websites to make a user’s experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission which is granted by your use of the Website. This Website uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration on the Website. 

Types of Cookies are:


Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.


Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.


Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

We also use third party advertising technology to serve hotel advertisements to you on other sites.  The technology gathers anonymous data about your website visits and visits to other sites where hotel advertisements appear to serve you with hotel advertisements on third party sites.  When these advertisements are served to you, third party persistent cookies may be put on your computer.

For example, we use third party persistent cookies to serve you customised advertisements on third party sites based on your interaction with the Website.  As you browse the Website, advertising cookies will be placed on your computer so that we can understand what you are interested in.  Our display advertising partner, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Website.  The techniques our partners employ do not collect personal data.

The hotels, through their respective third-party advertising/marketing vendors, may also use pixel tags to collect anonymous data.  The pixel tags are computer coding usually fixed to Site pages or emails that allow our vendors to anonymously collect certain pieces of information.  The hotels, in conjunction with our advertising/marketing and email vendors, may use pixel tags to:

  • Allow our advertising/marketing vendors to recognise cookies on your browser when you visit the Website.  This assists our advertising/marketing vendors to determine if you reached the Website by clicking on a specific ad and/or to track your responses to hotel advertisements served on third party sites.  It may also reveal if a reservation was executed.
  • Determine your technical ability to receive HTML emails.  The pixel tag allows us to know if an email sent to you is opened and marks email addresses as ones that can receive HTML emails.
  • Determine how many users open a specific email.  This allows us or our email vendor to collect anonymous and aggregated statistics about a specific email blast or campaign.
  • Allow us or our third-party advertising/marketing vendors to deliver targeted advertising on third party sites.
  • Allow us to make the Website more usable and make our customer support better.
  • Allow us to deliver you promotional materials, offers, and other information that we believe would be relevant.

You may set or configure your browser to block or disable cookies.  Please review your browser instructions for details on that.  Please note that by disabling cookies, this could affect your use of the Website and/or restrict your interaction with the Site.  The Website currently does not respond to “do not track” requests. Please note that our advertising/marketing vendors may handle “do not track” requests differently from the hotels.


The Website is not intended for children, and we do not knowingly solicit or collect personal data from children under the age of sixteen (16) without parental consent. We request that they do not provide personal data through the Website.


We are a global organisation and provide global services. Transferring data internationally is essential to the services we provide, so that you receive the same high-quality service wherever you are in the world. As a result, we will, subject to law and by ensuring that the personal data will be sufficiently protected, transfer personal data and other data collected in connection with the Website, to entities in countries where data protection standards may differ from those in the country where you reside, including outside the EEA, UK, or Switzerland. By making a reservation, visiting, or staying at our properties or using any group branded service, you understand that we transfer your personal data globally.

In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data.


You may choose to restrict the collection or use of your personal information in the following ways: 

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. 
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
  • There is also a clear opt-out method included in each email communication, via an ‘unsubscribe’ link. You can also choose to be removed from our database at any time by contacting us on privacy@cycashospitality.comwith the subject ‘unsubscribe’.

Google AdWords: We may use Google AdWords, a web analytics and search engine advertising campaign management service. Google AdWords uses cookies, web beacons, and other means to help us analyse how users use the site. You can find Google’s Privacy Policy at

Analytics: We also collect data through Google Analytics, which uses cookies and technologies to collect and analyse data about use of the Services. These services collect data regarding the use of other sites, apps and online resources. You can find out more about Google’s practices by visiting and opt out by downloading the Google Analytics opt out browser add-on. 


If you have any questions about this Privacy Policy, please contact us by email at privacy@cycashospitality.comor by mail:

Cycas Hospitality BV
Danzigerkade 175
1013 AP, Amsterdam
The Netherlands

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