Miiro is a new lifestyle hotel brand which launched a characterful collection of individually designed hotels, located in the heart of Europe’s most vibrant neighbourhoods.

The brand launched in Paris and Barcelona in Summer 2024, Gstaad in November 2024 followed by London in April 2025 with two hotels in Vienna to follow Winter 2025 and early 2026. Each Miiro comes with its own colourful personality. Inspired by the surrounding neighbourhood, from the stories they tell, to the people that live there, Miiro comes from the Latin word ‘miro’, meaning ‘I wonder’, encouraging you to pause, to look around – and to savour every moment.

Miiro is wholly owned by InterGlobe Enterprises, UK. InterGlobe is India’s foremost aviation and hospitality conglomerate that holds leadership positions in aviation, hospitality, and travel-related services and through its various businesses, employs more than 70,000 professionals globally.

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